The powder coating process

The powder coating process starts with our experienced technician stripping off the tyre and valve to leave just the wheel, which is then pressure washed to remove any dirt and grit before being chemically dipped to strip away any old paint layers.

Following this, the powder coating is applied using compressed air. As it is forced through a nozzle, it brushes past an electrode which gives the powder a positive charge. The wheel is then grounded so the positive powder particles are attracted to it.

After the wheel has been coated, we take it to a curing oven where it is heated. In the oven, the powder doesn’t just bake onto the surface, it undergoes a molecular change where each particle bonds with surrounding particles to form a single, seamless shell across the wheel.

This coating is extremely high quality and durable and is able to withstand the most extreme conditions, as well as resist scratches. We have found that alloy wheels that have been powder coated stand up better to chips from stones and other common road damage.